Pop star will.i.am is out to make recycling fashionable — with an assist from The Coca-Cola Co. and fashion and accessories partners like Levi’s, New Era, Rvca and MCM.
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denim
October 25, 2012
Fashion Brands Sign On to Will.i.am's Ekocycle Campaign
Partners in the new line aimed at encouraging recycling behavior among consumers include Levi’s, New Era, Rvca and MCM.
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