Europeans Primed for More Jeans Fashion

Faced with a challenging economy and weak jeans trends, Western Europeans are pushing fashion denim treatments to revive the category.

By Laure Guilbault

denim/news

PARIS — European jeans retailers are choosing fashion over discounts as they ride out a difficult business cycle.

In contrast to the trend in the U.S., where back-to-school...

Europeans Primed for More Jeans Fashion

Faced with a challenging economy and weak jeans trends, Western Europeans are pushing fashion denim treatments to revive the category.

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