WWD.com/markets-news/denim/elkann-joins-effort-to-launch-denim-fair-in-genoa-1857020
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Elkann Joins Effort to Launch Denim Fair in Genoa

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Fiat heir Lapo Elkann’s commu-nications agency, Independent Ideas, along with the city of Genoa and event planner Skyline Grandi Eventi, are creating Italy’s first denim trade fair in Genoa.