WWD.com/markets-news/denim/denim-brands-turn-to-the-web-1851263
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November 6, 2008

Denim Brands Turn to the Web

Denim makers restyle with online stores and hangouts.

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Rich & Skinny's web store is as unusual as anything in retail. Visitors see a house with a pool and animated characters walking around. A click on a character’s portrait launches an episode from...

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