Jeans Makers Embrace Point-of-Sale

A new trend in premium denim isn’t aesthetic, but practical: a strong partnership with retailers.

By Khanh T.L. Tran

denim/news

LOS ANGELES — The hot new trend in premium denim isn’t aesthetic, but practical: a strong partnership with retailers.

Jeans makers are increasing efforts to...

Jeans Makers Embrace Point-of-Sale

A new trend in premium denim isn’t aesthetic, but practical: a strong partnership with retailers.

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