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BCBGeneration Plots Jeans Renaissance

After a three-year hiatus, BCBG Max Azria is reviving the denim component of its casual grouping.

By Khanh T.L. Tran

denim/news

VERNON, Calif. — After a three-year hiatus, BCBGeneration is reviving denim as a way to grow its young contemporary lifestyle business.

BCBGeneration, the more casual...

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Latest Articles from The Markets

BCBGeneration Plots Jeans Renaissance

After a three-year hiatus, BCBG Max Azria is reviving the denim component of its casual grouping.

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