Art Star Damien Hirst Creates New Levi's Jeans - Markets News - WWD.com

Art Star Damien Hirst Creates New Levi's Jeans

Art Star Damien Hirst Creates New Levi's Jeans

by Luisa Zargani 

Posted Thursday October 30, 2008

From WWD Issue 10/30/2008

MILAN — The second collaboration between artist Damien Hirst and Levi’s has resulted in three works of art of spin-painted 501 styles and the development of a limited edition collection.

The 12-piece Damien Hirst X Levi’s Collection revolves around some of Hirst’s favored themes — skulls, colorful spots and tropical butterflies. Jeans retail for about 180 euros, or $230 at current exchange, with T-shirts at 65 euros, or $83. The collection will be selectively distributed in stores such as Milan’s 10 Corso Como fashion boutique and art space and a few Levi’s flagships, including the recently renovated Berlin unit.
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