Beyoncé Brings on the Bling - Markets News - WWD.com

Beyoncé Brings on the Bling

Beyoncé Brings on the Bling

by Caroline Tell 

Posted Monday August 25, 2008

Last Edited Tuesday August 26, 2008

From WWD Issue 08/25/2008

Beyoncé is the latest star to bring on the bling.

The songstress and her mother, Tina Knowles, are expanding their two-year-old junior label Deréon by adding a fashion jewelry line titled Deréon Jewelry. Produced in partnership with Carolee, Deréon Jewelry features edgy, black leather cuffs as well as necklaces, charm bracelets and hoop earrings in metal, glass and enamel. Retailing from $16 to $68, the collection is targeting the same department stores that sell Deréon apparel and accessories, such as Macy’s and Dillard’s, as well as contemporary specialty stores.

“I love accessories and we’ve always used a lot of accessories,...
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