Agent Provocateur Eyes Expansion

by Karyn Monget

Posted Monday August 11, 2008

From WWD Issue 08/11/2008

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Agent Provocateur, the saucy British lingerie brand and retailer, has come a long way since its first boutique opened in London in 1996.

Acquired by private equity firm 3i in November 2007 for an estimated $123 million, the upscale lingerie specialist has 40 Agent Provocateur boutiques worldwide. The plan is to become a global lingerie phenomenon, said Joe Corre, co-founder of the brand who serves as creative director.

“We are planning two new launches in the U.S., a boutique in Boston in October on Newbury Street, and a second in Chicago in November on East Oak Street,” said Corre, noting Agent Provocateur has eight shops in the U.S. “There’s...

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