Prize Architects Jam in London - Eye and Fashion Lifestyle News - WWD.com

Prize Architects Jam in London

Prize Architects Jam in London

by Rosemary Feitelberg

Posted Friday June 27, 2008

Last Edited Monday July 21, 2008

From WWD Issue 2008/06/27

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For next month's Jelly Banquet and judging, Bompas & Parr has recruited a modern dance troupe to show off their agility carrying 3-foot spoons amid the quad's neoclassical architecture. On Wednesday, company staffers were holed up in an anechoic chamber recording the oscillation of various types of jellies that will then be played over the event's sound system. The surroundings will also be infused with strawberry-scented air.

Lining up the architects took a lot of legwork. Bompas said, "There were a lot of phone calls. Architects like to give the impression that they are working on a lot of glamorous projects, but there is a lot of drudgery. Someone doesn't go into architecture to spend hours in meetings trying to convince clients why they should do a particular project or sitting in front of a computer screen finessing a design. So this was fun."
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