Weird Science - Lifestyle News - WWD.com

Eye

Weird Science

Weird Science

by Vanessa Lawrence

Posted Thursday November 08, 2007

From WWD Issue 11/08/2007

Add a Comment Send to a friend Print
A-  A  A+ 
DOWNLOAD PDF
Share
RSS

Jonah Lehrer

Photo By Pasha Antonov

The combination of sea slugs and French pastry is not generally the stuff of intellectual epiphanies, unless you have a dual major in neuroscience and English and pass time in the science lab reading Proust. While waiting for an experiment to finish up (that would be those aforementioned slugs), Jonah Lehrer, a then-undergraduate at Columbia University, read Proust's famed passage on madeleines and realized that his writing held deep insights into the human brain. The result is Lehrer's first book, "Proust Was a Neuroscientist," which was released last week from Houghton Mifflin.

Accessible, though educational, Lehrer's tone showcases the breadth of his reading. "Proust" explains how a slew of modernist artists, including Walt Whitman, George Eliot and Virginia Woolf, anticipated many scientific discoveries on the plasticity of the brain.

"I was one of those people who saw connections everywhere that made sense to no one else. But they made perfect sense to me," explains Lehrer, 26. "My friends used to mock me tremendously. I'd walk into the Met and go 'Paul Cézanne was a neuroscientist!'" After winning a Rhodes Scholarship his senior year, the Los Angeles native spent two years at Oxford University studying 20th-century literature and theology and writing his book.

A chapter on Gertrude Stein focuses on language, while a look at Auguste Escoffier illustrates the complex art of taste, a phenomenon of which Lehrer has intimate knowledge, having worked as a line and prep cook at Manhattan's Le Bernardin and Le Cirque during college summers. It wasn't too far a jump from his scientific life.

"In the lab it's the same basic idea: just instead of filet mignons, it's chopping enzymes," quips Lehrer. "You know, it's a little of this, then this, then that, voila! Although [with] my science experiments it was rarely 'voila!' It was more like 'S--t!'"

Lehrer soon realized he was a "terrible scientist." He now lives in New Hampshire with his girlfriend and is an editor at Seed magazine. His next book will take on the neuroscience behind decision-making.

And while it may not contain highfalutin literary passages, Lehrer hopes his melding of the arts and sciences will become a more common discipline.
See in one page
Page: 
  • 1
  • 2
Next »
Loading Comments, Please Wait:
Progress

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

Use of and/or registration on any portion of this site constitutes acceptance of our Terms of Use (REVISED 5/22/09) and Privacy Policy (REVISED 5/22/09).
© 2009 Fairchild Fashion Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Group.

  • Back
  • WWD Home
  • Image Search
  • Close Slideshow
ADVERTISEMENT
Click to skip this ad
  • My Favorites
  • Images (0)
  • Articles (0)
minimize
    See More