Ronsons Take J.C. Penney Party Up a Notch

The Sunset Strip is hardly a haven for families — unless it’s the multifaceted Ronson clan, who headlined a boisterous bash hosted by J.C. Penney on Friday at Bar Marmont in honor of designing daughter Charlotte Ronson’s new fashion line, I [Heart] Ronson.

Grammy-winning son Mark Ronson led an all-star band with Sam Sparro, Daniel Merriweather and Alex Greenwald, while Charlotte’s DJing twin, Sam, spun tunes. Despite a broken foot, matriarch Ann Dexter-Jones traveled to Los Angeles from New York to cheer on her brood.

The family’s unique pedigree of celebrity, music and fashion drew all sorts of stars including Sting, Trudie Styler, Jewel, Anna Paquin, Nicole Richie, Drea de Matteo, Shooter Jennings, Milla Jovovich, Jeremy Piven, and Dsquared’s Dean and Dan Caten.

J.C. Penney president Ken Hicks hoped the celebrities would set an example for Middle America that “this is what a star can wear and what I can wear,” he said. (Notable exceptions being three of the revelers — Paris Hilton, Kim Kardashian and Simon Rex — who shot to fame via sex tapes.)

After guests helped themselves to a gifting closet (Dexter-Jones scooped up six outfits, including denim shorts and a sheer striped dress), rap group Plastic Little took the stage and true to form let the f-bombs fly.