In Los Angeles on Wednesday, MaxMara, Women in Film president Jane Fleming, and Vanity Fair's Krista Smith cohosted a luncheon for Ginnifer Goodwin at West Hollywood's Sunset Tower Hotel. "I was so nervous when I gave my speech at lunch, I was shaking," said the actress, who received WIF's MaxMara Face of the Future Award. "Everyone thinks that as an actor you just have it down, but it's easy to say someone else's words. Something what comes from the heart is much harder."

Not surprisingly, many of the event's attendees wore MaxMara, including Goodwin and Rose McGowan, who was wearing an orthopedic boot due to a recently broken toe. The actress sported one pink Manolo Blahnik and was determined not to let her injury affect her fashion sense. "My doctor said I'm only allowed to wear heels that match the height of the medical boot. I think I'm going to put a platform on the bottom of it before I go to Cannes so that I can wear one Louboutin with it," she laughed.

And finally on Friday, hundreds of women sporting bright patterned Tory Burch frocks swarmed the Beverly Hills Hotel at the annual The C.H.I.P.S. luncheon. The social-slash-designer herself wasn't hard to spot. For one thing, she was clad in a dress not yet available in stores (the advantage of designing one's own clothes) and another, she was a good head shorter than guests like Angie Harmon, Molly Sims, Jamie Tisch, Stephanie Murray and Gwen McCaw. "I prefer hanging out with people my own size," she joked. "Especially when everyone's in heels."

CHIPS, WOMEN IN FILM PHOTOS BY TYLER BOYE; VALENTINO BY BILLY FARRELL/PMC; ALL OTHERS BY STEVE EICHNER