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Friday, May 16, 2008

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Cartier Puts Automotive Spin on Latest Men's Scent

Friday, May 09, 2008

By Matthew W. Evans

Cartier is aiming to rev up its men's fragrance business with the introduction in September of a new scent called Roadster, the firm's first men's fragrance launch in a decade — and a reference to a popular Cartier watch design.

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