Retailer Puts Faith in Single-Minded Strategy
Thursday, May 08, 2008
By Rebecca Kleinman
MIAMI — Heather Rifkin isn't the dress type.
"Growing up, I was always the first to have the latest [denim] label, whether Guess or Z. Cavaricci," said Rifkin, who opened Forever in Blue Jeans, a women's denim-driven boutique here, in April. "I wanted to focus, to be a one-stop shop for jeans."
"Growing up, I was always the first to have the latest [denim] label, whether Guess or Z. Cavaricci," said Rifkin, who opened Forever in Blue Jeans, a women's denim-driven boutique here, in April. "I wanted to focus, to be a one-stop shop for jeans."
