Makeover at Dillard's: Store Moving Upscale, Adding More Fashion
Wednesday, February 20, 2008
By Georgia Lee
As activist investors raise the heat, Dillard's Inc. says its turnaround strategy is sound but concedes that reinventing a department store takes time.
Dillard's wants to position itself above Macy's and Belk, and below Nordstrom and Bloomingdale's, with the goal of offering "affordable luxury and less promotion," said Julie Bull, director of investor relations.
Dillard's wants to position itself above Macy's and Belk, and below Nordstrom and Bloomingdale's, with the goal of offering "affordable luxury and less promotion," said Julie Bull, director of investor relations.
