WWD.com Archived Article

RSS feeds of the latest fashion news and more

TODAY'S PAPER

Friday, July 18, 2008

Free Newsletter

Sign up now to receive WWD Daily Headlines

Special Features

CEO Summit

Free White Paper: Outlook from the WWD/DNR Retail/Apparel CEO Summit.

Reports

WWD Couture Fall 2008

WWD Spring Beauty

WWD Resort

Fall 2008 Collections

Services

More Features

>Research
>Education Directory
>Fairchild Books
>Fairchild Summits
>Events
>Fashion Dictionary

Luxury Levi's Boom in China

Thursday, September 27, 2007

By Whitney Beckett

When Kitty Yung, general manager of Levi Strauss & Co.'s Chinese operations, brought the brand to China five years ago, not only was denim a minor category in Chinese apparel retail, but the cost of a pair of 501 jeans was exponentially higher than the $5 asking price of its competitors.

The complete article you requested is available to WWD.com Archive subscribers.

To continue reading this article you
must be a WWD.COM subscriber.
Click here to subscribe now >>

Already a subscriber? Log in:

WWD.COM Subscription:
Sign up now to get fashion industry news you need when you need it! You'll get instant access to the stories and information you need to be successful.

Forgot Your Username or Password?
To retrieve your password, choose the type of subscription you have below:

WWD.com Subscribers | WWD Archive Subscribers

Still Need Help?
Frequently asked questions answered here!