Loyal Customers
Thursday, September 28, 2006
By Constance Gustke
Top 10 consumer product categories that generate the most brand loyalty.
Women covet their beauty brands. Of the 10 products listed here, four are in personal care. Female shoppers have a penchant for buying brand-name cosmetics, which translates to all beauty products, too, said Britt Beemer, chairman and founder of America’s Research Group. The survey of 1,264 women who are primary household decision-makers also revealed that brand names matter even when it comes to daily sundries such as coffee or laundry product purchases. But why isn’t apparel higher on the list? “Women are frustrated with apparel design today,” said Beemer. “Ten years ago, 48.6 percent of women told us that they shop when they’re down in the dumps. Today, it’s 23 percent.” So much for retail therapy.
Women covet their beauty brands. Of the 10 products listed here, four are in personal care. Female shoppers have a penchant for buying brand-name cosmetics, which translates to all beauty products, too, said Britt Beemer, chairman and founder of America’s Research Group. The survey of 1,264 women who are primary household decision-makers also revealed that brand names matter even when it comes to daily sundries such as coffee or laundry product purchases. But why isn’t apparel higher on the list? “Women are frustrated with apparel design today,” said Beemer. “Ten years ago, 48.6 percent of women told us that they shop when they’re down in the dumps. Today, it’s 23 percent.” So much for retail therapy.
