Ralph Reshapes Denim: Polo Jeans to Shutter In U.S. Market in 2007
Wednesday, May 24, 2006
By Vicki M. Young
NEW YORK — Polo Ralph Lauren is refocusing its jeans brands.
The company will discontinue the Polo Jeans Co. brand in the U.S. market in 2007 as part of its plans for its global denim business. The company, which bought back the Polo Jeans license for $355 million in February from Jones Apparel Group, will maintain the Polo Jeans brand internationally. In the U.S., the company will expand the denim offerings in the Lauren and Polo Ralph Lauren businesses for women and men, respectively.
The company will discontinue the Polo Jeans Co. brand in the U.S. market in 2007 as part of its plans for its global denim business. The company, which bought back the Polo Jeans license for $355 million in February from Jones Apparel Group, will maintain the Polo Jeans brand internationally. In the U.S., the company will expand the denim offerings in the Lauren and Polo Ralph Lauren businesses for women and men, respectively.
