Kids' designers are updating the classics for spring with splashes of color and graphic prints. Here, a few brand executives talk about the geometric stripes, graffiti-inspired patterns and looks that have an urban vibe.
Co-founder, Livie & Luca
"Hand-drawn illustrations and doodles will be incorporated into everything from clothing to handbags. The prevalence of these prints and graphics in fashion can be attributed to the rise in popularity of street art and black-and-white sketching. Our shoes are bold, fun and at times a little quirky, so introducing doodle prints on leather, as well as linings with hand-drawn illustrations, was the perfect way to translate this trend."
Founder and president, Chooze
"We always look into color and print trends. Shades of coral and teal are a big focus — two colors I love together. They work well for kids because they're playful and coordinate with most other colors. Our Jump Mary Jane style provides a great canvas for mixing and matching colors and prints, allowing us to incorporate brights like these into prints inspired by mandalas."
"It's all about blue for spring. From chambray to turquoise and aquamarine, Umi is taking a bold position with the color in multiple styles such as a new baby gladiator sandal. Detailing focuses on perforated vamps and specialty printed leathers."
Brand manager, Tsukihoshi
"Our Laguna style capitalizes on the growing mixed-media trend, featuring brightly colored mesh with coordinating polka-dot print, striped pieces and metallic trim on a colorful sporty outsole. It's a Mary Jane style with a twist."
Caroline de Baere
VP of merchandising & operations, Plae
"Plae's classic Ty style, reimagined for spring, offers broad color-blocking in futuristic bold palettes. Our breathable, quick-dry vegetal materials reflect the light, breezy qualities of the season and speak to our eco-mindedness and [are ideal] for any summer camp, outdoor, beach or city adventure."
Director of product development, See Kai Run
"Our prints and color stories are inspired by street style trends, graffiti art, flowers, bugs and butterflies found in city parks and gardens. Spring is all about layering trends like camouflage with graffiti. [And everything from] sneakers to sandals [will] feature a variety of fun prints and embellishments."