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Brands share insight on key styles and hot items for spring '15 from The Atlanta Shoe Market, which took place Saturday, Aug. 23, through Monday, Aug. 25.
Nolan Davis, owner of Outdoor Sports Marketing representing Smart Wool socks & Chaco:
"We really have had a strong turnout from Florida to Mississippi. For Chaco, it's been the GXI [sandal], which we have in 17 colors. [During the show], we've really seen the most growth in kids'. Men's is flat and women's is up significantly, but kids' is doing really great."
Chris McGerigle, Northeast sales representative:
"Trendwise, the resurgence of the white shoe and heritage tennis styles, which K-Swiss is really known for, is really helpful. With the new shield, new marketing and product, we're doing really well. We've seen a lot of old accounts want to restart with us, and plenty of existing accounts looking to grow their offering."
Johnston & Murphy
Mark Williams, sales representative:
"Wingtips are still our hottest style and retail at $165, so we can find that price-conscious spot, and we have styles at $275 and up that people are looking at. There is some pessimism out there, but maybe not as much as I anticipated. Socks are still as strong as they were. We sell out each season. We have definitely had some new prospects this time around. Most of this show is independents [for me], but they do have multiple stores."