Rebecca Minkoff Expands and Announces New Face for 2014

The brand has tapped Langley Fox Hemingway for the new campaign.

Langley Fox Hemingway for Rebecca Minkoff

Langley Fox Hemingway for Rebecca Minkoff

Photo By Courtesy of brand

Rebecca Minkoff is coming to Soho this fall.

The brand is set to open its first store downtown and will introduce two new California locations by 2015, according to CEO Uri Minkoff.

"This is the first step in our big U.S. expansion. We are particularly interested in starting in those markets to continue our ongoing conversation with our millennial customer in a retail setting," said Minkoff.

To propel its strategy, the women’s line has cast Langley Fox Hemingway, great-granddaughter of Ernest, as the face of the fall '14 collection.

The designer said model and artist Hemingway personifies the Rebecca Minkoff girl.

"I wanted to have Langley star in our ad campaign the second I met her. She [is] someone who is talented, confident and exudes a sense of personal style," she said.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false