Women’s Wear Daily
04.23.2014
retail
retail

Piperlime Expands Guest Editor Program

New celebrities set to join on Fashion’s Night Out

retail/news

Fashion e-tailer Piperlime.com is expanding its guest editor program for fall with the addition of celebrities Rachel Bilson, Olivia Palermo and Byrdie Bell. They join Rachel Zoe, who has been a guest editor on the site for the past several years.

Starting tomorrow, customers will be able to connect with the guest editors via exclusive video content, styling tips and product picks.

“The idea of hosting guest editors on Piperlime.com has been integral to who we are since the day we launched in 2006,” Piperlime VP and GM Jennifer Gosselin, said in a company statement. “We started with Rachel Zoe, and her popularity and reach has grown since then.”

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