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Journeys Milestone: Famous Friends

Some of the biggest names in action sports and music turn up at the retailer's Backyard BBQ tour.

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By launching its Backyard BBQ event series in 2006, Journeys stepped up its efforts to not just pay lip service to youth culture but to connect with the personalities driving trends. And that has meant rubbing elbows with some of the biggest names in skating, snowboarding, motocross and extreme sports of all types, as well as musicians, both established and up-and-comers.