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September 19, 2011

DSW Milestone: Getting Out the Message

DSW is talking up its fashion marketing online with an aggressive ad strategy.

By Kristen Henning

retail/news

DSW is learning to speak fashion.

As the retailer has added more designer labels to its stable of value-priced fashion, the company has evolved its marketing message to connect with more-fashionable...

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DSW Milestone: Getting Out the Message

DSW is talking up its fashion marketing online with an aggressive ad strategy.

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