Pony to Release Shoe for Film ‘9’

Pony to Release Shoe for Film ‘9’

by JUSTIN FENNER

Posted Friday July 24, 2009

From Footwear News

Add a Comment Send to a friend Print
A-  A  A+ 
Share
RSS
punk

Pony sneaker for "9"

Photo By Courtesy Photo

Pony Inc. is partnering with Focus Features to create a limited-edition sneaker in conjunction with the upcoming movie “9.”

“9” is a computer-animated vision of the future that follows the adventures of small, burlap-covered robots called “stitchpunks.” Actors Elijah Wood, Martin Landau and Jennifer Connelly, among others, lend their voices to the characters.

The shoe was created to reflect the “stitchpunks,” using burlap and other makeshift materials. It also features a zipper, mismatched eyelets and neon-green stitching and accents.

The limited-edition run of 99 sneakers will be distributed through an online sweepstakes to be conducted with the retailer Hot Topic. The shoes and the movie will debut on Sept. 9, 2009.

Loading Comments, Please Wait:
Progress

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

Use of and/or registration on any portion of this site constitutes acceptance of our Terms of Use (REVISED 5/22/09) and Privacy Policy (REVISED 5/22/09).
© 2009 Fairchild Fashion Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Fairchild Fashion Group.

WWD

  • + More Slideshows
  • Print
  • Print All
  • ClipUnclip
  • Edit Note
  • + Share
  •  

  • My Favorites
  • Images (0)
  • Articles (0)
minimize
    See More