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Vans is looking for fresh opportunities at home.
The company said Thursday it has promoted Doug Palladini to the newly created position of VP and GM of the Americas. The move is aimed at accelerating the company’s growth.
Palladini joined the firm nine years ago as its global marketing leader.
“Doug’s outstanding performance ... has prepared him to take on a new challenge … as he carves out a local strategy for the U.S., Canada, Mexico and Latin America regions,” Vans President Kevin Bailey said in a statement. “He will build Vans’ regional strategy and oversee execution, to continue to cultivate our business in the Americas.”
Prior to signing on with Vans, Palladini was a founder of Swell.com and served as publisher of Surfer, Snowboarder and Skateboarder magazines.