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Urban Farmer Annie Novak's Good Taste

The brand ambassador for Bogs shares her perfect Sunday afternoon.

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Annie Novak

Annie Novak

Photo By Courtesy of Eagle Street Rooftop Farm

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No question about it — Annie Novak has given new meaning to the term green thumb. As co-founder of Eagle Street Rooftop Farm, a 6,000-sq.-ft. organic vegetable farm in Brooklyn, N.Y., and founder and director of Growing Chefs, a nonprofit that teaches culinary skills, Novak has dedicated herself to healthy agricultural practices. Now she’s been tapped as a Bogs brand ambassador. And the partnership makes sense, she said, as shoes are a farmer’s key tool, protecting feet from rocks, mud and other hazards. “[My footwear] can’t be too heavy because I’m walking all the time,” she said. In her new role at Bogs, a division of Weyco Group Inc., Novak hopes to encourage people to become more knowledgeable about the foods they eat. “I have a passion about plants and bugs and the community that evolves out of that.” Novak’s story is told on Bogs’ website, and a video highlighting her work will debut in the spring. According to David Cook, Bogs’ director of marketing, Novak helps bring the brand to life. “People will [now] be able to relate to the brand a bit more,” he said, citing its collection of waterproof footwear.

Last vacation:
“Visiting my family back home in Chicago. It’s always the best vacation. Lake Michigan is my lifeblood, and my sisters and mom are my favorite people in the world.”

If I believed in reincarnation, I’d want to come back as ... “An elephant. I already have their endurance, craving for kinship and temper tantrums.”

Perfect Sunday afternoon: “That’s Rooftop Farm’s market day. It’s great to work alongside our volunteering neighbors, and I love talking to people about our produce.”

The vegetable I hated to eat as a kid was ... “Beans. I was a peas girl, all the way. Now I love both.”

Traits I attribute to my mother:
“Everything I am today is because of my amazing mother. You always end up becoming your mother.”

Favorite season:
“Agriculture makes me love each season for its own character. Spring is a season of optimism, energy and zealous overwork. Summer brings long hours and sweet fruits. Fall has my favorite smells: ripe tomatoes, baking squash, dead leaves. Winter is, at last, rest.”