Women’s Wear Daily
04.24.2014
people
people

Urban Farmer Annie Novak's Good Taste

The brand ambassador for Bogs shares her perfect Sunday afternoon.

people/news
View Slideshow
Annie Novak

Annie Novak

Photo By Courtesy of Eagle Street Rooftop Farm

No question about it — Annie Novak has given new meaning to the term green thumb. As co-founder of Eagle Street Rooftop Farm, a 6,000-sq.-ft. organic vegetable farm in Brooklyn, N.Y., and founder and director of Growing Chefs, a nonprofit that teaches culinary skills, Novak has dedicated herself to healthy agricultural practices. Now she’s been tapped as a Bogs brand ambassador. And the partnership makes sense, she said, as shoes are a farmer’s key tool, protecting feet from rocks, mud and other hazards. “[My footwear] can’t be too heavy because I’m walking all the time,” she said. In her new role at Bogs, a division of Weyco Group Inc., Novak hopes to encourage people to become more knowledgeable about the foods they eat. “I have a passion about plants and bugs and the community that evolves out of that.” Novak’s story is told on Bogs’ website, and a video highlighting her work will debut in the spring. According to David Cook, Bogs’ director of marketing, Novak helps bring the brand to life. “People will [now] be able to relate to the brand a bit more,” he said, citing its collection of waterproof footwear.

Last vacation:
“Visiting my family back home in Chicago. It’s always the best vacation. Lake Michigan is my lifeblood, and my sisters and mom are my favorite people in the world.”

If I believed in reincarnation, I’d want to come back as ... “An elephant. I already have their endurance, craving for kinship and temper tantrums.”

Perfect Sunday afternoon: “That’s Rooftop Farm’s market day. It’s great to work alongside our volunteering neighbors, and I love talking to people about our produce.”

The vegetable I hated to eat as a kid was ... “Beans. I was a peas girl, all the way. Now I love both.”

Traits I attribute to my mother:
“Everything I am today is because of my amazing mother. You always end up becoming your mother.”

Favorite season:
“Agriculture makes me love each season for its own character. Spring is a season of optimism, energy and zealous overwork. Summer brings long hours and sweet fruits. Fall has my favorite smells: ripe tomatoes, baking squash, dead leaves. Winter is, at last, rest.”

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Footwear News


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or