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The World Cup 2014: Who to Follow

From Nike’s inspirational images to Ronaldo’s selfies, FN picks the soccer- focused accounts to follow on Instagram and Facebook.

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The 2014 World Cup is gearing up to the most shared/messaged games in its history. As sponsors of the tournament, Adidas has kicked its #allin campaign into overdrive across social media platforms, while Nike refuses to stick to the sidelines, highlighting its key athletes, including Cristiano Ronaldo and Zlatan Ibrahimovic, in a YouTube video called “The Last Game” (#riskeverything).

FN has created a cheat sheet of the brands and soccer players to follow, so you don’t miss a tweet during the international competition.