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Sanuk Hires VP of North American Sales

The brand appointed a former DC Shoes executive to the position.

Sanuk is bringing in some new blood.

The division of Deckers Outdoor Corp. has appointed former DC Shoes SVP Jeff Fitzhugh as its new VP of North American sales.

“Jeff is a great fit for the team,” Sanuk President Jake Brandman said in a statement. “He appreciates the brand culture, relates to the surf industry and has the DNA of the Sanuk brand in him.”

Prior to joining the Goleta, Calif.-based brand, Fitzhugh oversaw sales for DC Shoes. A veteran of the surf and skate category of more than 20 years, the executive previously held positions at Oakley and Converse.