Women’s Wear Daily
04.17.2014
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New Balance Donates $1M to Marathon Aid

The sneaker company has announced a donation and employee-matching program for One Fund Boston.

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New Balance said Monday it has made a $1 million donation to One Fund Boston to aid those most impacted by the bombings at last week’s marathon.
 
In addition, the Boston-based company said the New Balance Foundation will match employee donations to the fund.
 
“The events at the Boston Marathon shook the streets of Boston but not the spirit of our city,” Anne Davis, New Balance’s EVP of administration, said in a statement. “In the aftermath of this tragedy and the remarkable scenes of heroism and bravery, we have never been more proud to be a part of the landscape of Boston. Our thoughts and prayers are today and always will be with the victims of this tragedy.”
 
Boston Mayor Thomas Menino and Massachusetts Governor Deval Patrick established One Fund Boston to quickly provide financial support for those in need.

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