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Ira Hernowitz is the new president of Stride Rite Children’s Group.
The executive joins the Wolverine World Wide Inc.-owned company from his most recent position as EVP of “R” Us brands for Toys R Us Inc. Wolverine heralded his background in children’s products and retail.
“He will bring valuable perspective as a leader whose approach is highly consumer-centric and focused on creating meaningful experiences at retail," said Blake Krueger, chairman and CEO of Wolverine.
Mark Neal, president of the Lifestyle Group, added, "Ira's exceptional background in marketing products to kids and moms will benefit not only the Stride Rite brand but also our other brands that have established children's businesses, such as Sperry Top-Sider, Keds and Merrell."
Prior to joining Toys R Us, Hernowitz held a variety of senior leadership roles with children’s companies including Hasbro and Tyco.