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In Person: BBC's Top Sellers

The man himself weighs in on five of BBC International’s most important shoes.

BBC International’s
BBC International’s LA Gear Lights

LA Gear Lights

Photo By Courtesy of BBC International

BBC International’s Spider-Man

Spider-Man

Photo By Courtesy of BBC International

The man himself weighs in on five of BBC International’s most important shoes.

1980 — The Smurfs
“When the TV show came on it exploded and everyone bought it, and it was a major, major shoe. We sold hundreds of thousands of pairs.”

1992 — LA Gear Lights

“We invented the lights. The lights weren’t even known when we put it together. It was the first time a light was put into a shoe. We went to LA Gear to market it. They liked it so much they did incredible marketing. It was so hot. By 1994, we had [sold] 10 million pairs.”

2004 — Spider-Man

“Every customer bought a different Spider-Man shoe, but we’ve done millions [of pairs] with Spider-Man. It was that second movie [in 2004]. It was just so huge. When that movie hit, it was just monstrous. There was just so much hype around it.”

2005 — Polo Brisbane
“We had a vulcanized pair in five colors that sold 1 million pairs. The brand, the quality and the distribution all worked together.”

2010 — Polo Ralph Lauren Conquest Hi
“It was five different styles, but they were huge for us. They were expensive, rugged boots. We sold close to a million pairs. The trend was for a rugged look following adult patterns, which was major. We picked it up and did an incredible job of merchandising it and selling it to the right retailers.”