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FN Spy: Minnetonka Goes Indie... Rick Cytrynbaum's Summer Plans

Minnetonka teamed up with the band Guards for a film to fete its upcoming collaboration with Wren.

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Back row from left Guards members Ted Humphrey Kaylie Church Richie Follin Andy Briehan and John Fredericks front row from left Wren designer Melissa Coker filmmaker Maximilla Lucaks and Kalyn Waters Minnetonkas marketing manager

Music Fest
To celebrate its collaboration with Los Angeles-based brand Wren, Minnetonka created a short film featuring indie band Guards (most recently seen at Coachella). “We love their music and their mutual fondness for modern style that is rooted in the 1960s,” said Minnetonka’s Kalyn Waters. The video, which features an acoustic performance of “Not Supposed To” and some moccasins, of course, will debut at Minnetonkamoccasin.com in July. And the limited-edition collaboration styles — billed as Minnetonka x Wren Moc — will hit stores for $65 this fall. 

Set Sail
Call him Captain Rick Cytrynbaum. The Modern Vintage exec spent part of last week in Miami for the FN CEO Summit, where he carved out time to sail around on the brand’s boat. (Nicole Richie is also a frequent guest on board.) Up next, Cytrynbaum will head to his summer lake house in upstate New York, where he’ll spend more time on the water. But this time, his two children will not be on hand. “They’ll be spending the summer at camp,” he said.

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