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FN Pick: Toms Roasts & Toasts

Blake Mycoskie and family celebrated in Texas as his firm announced a new coffee venture.

Blake Mycoskie Heather Mycoskie

Blake Mycoskie spilled the beans last Tuesday at the South by Southwest festival when he revealed Toms Shoes’ third one-for-one product: coffee. In short, for every cup or bag of java sold, fresh water will be donated to impoverished people in coffee-growing countries. Post-announcement, the company founder — along with parents Mike and Pam Mycoskie, and wife Heather — headed to Toms’ newly opened second store, in Austin, Texas, which naturally doubles as a coffeehouse.