Women’s Wear Daily
04.23.2014
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FN Pick: Tom Brady Towers in NY

Ugg Australia captured attention with a massive new ad.

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Tom Brady

Ugg Australia's Tom Brady ad covers the side of a building near Madison Square Garden in Manhattan

Photo By John Aquino

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Ugg Australia has big plans — some might even call them larger than life. In the lead up to New York Fashion Week, Fashion's Night Out and the unveiling of Macy's giant footwear department, the Deckers Outdoor Corp.-owned brand captured some attention in Manhattan last week with a building-side painting of Tom Brady, the face of the label. The towering advertisement, located diagonally across from Madison Square Garden, is 225 feet tall and 88 feet wide. Will it ignite sales or fuel the local sports rivalry with New England? Either way, it got people gawking.

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