Jamaican sensation and Olympic champ Usain Bolt has a knack for grabbing headlines. But last week he went a step further by losing a mock sprint to the U.K.’s Prince Harry, who visited Kingston, Jamaica, as part of the Queen’s Diamond Jubilee tour. (Harry also cruised the islands, dancing and drinking at stops and reinforcing his image as the party prince.) Still, the showdown on the track spelled victory for Puma. Though it didn’t arrange the event, the brand outfitted both men and won the kind of press others could only hope for.