FN Pick: Nike's A-Rod Issue

Once again, the brand is tarnished by scandal.

alex rodriguez

Alex Rodriguez

Photo By Getty Images

After Alex Rodriguez was suspended from baseball last week for his involvement in the performance-enhancing drug scandal, the athlete vowed to appeal the league’s decision and play on. That move created a public relations dilemma for the New York Yankees (should they bench him?) and for brand sponsor Nike, once-again tarnished by a superstar. So far, the athletic giant has stood by him, although days earlier it dropped Ryan Braun of the Milwaukee Brewers, who also was suspended for using banned substances.

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