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FN Pick: Nike's A-Rod Issue

Once again, the brand is tarnished by scandal.

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alex rodriguez

Alex Rodriguez

Photo By Getty Images

After Alex Rodriguez was suspended from baseball last week for his involvement in the performance-enhancing drug scandal, the athlete vowed to appeal the league’s decision and play on. That move created a public relations dilemma for the New York Yankees (should they bench him?) and for brand sponsor Nike, once-again tarnished by a superstar. So far, the athletic giant has stood by him, although days earlier it dropped Ryan Braun of the Milwaukee Brewers, who also was suspended for using banned substances.

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