FN Pick: Brian's Big Bash

The designer fetes his new store with some celebrity friends.

Brian Atwood Heidi Klum Rachel Zoe

Brian Atwood drew an eclectic crowd last Wednesday to the opening of his Madison Avenue flagship in New York. From Kim Kardashian and the Hilton sisters to Heidi Klum and Rachel Zoe (with the designer below), the party both dazzled and dizzied, with its nod to neon and tropical touches. For Atwood, the evening capped a week of celebration and some controversy — he attended the Style Awards hours before the fête and earlier in the week took heat for the brand's sexed-up ad campaign.