FN Pick: Blake Mycoskie's Box Set

Toms Shoes embraced the customization craze last week.

Blake Mycoskie

Toms Shoes last week encouraged people to think inside the box. The company embraced the customization craze by putting artists, musicians and even firm founder Blake Mycoskie in a glass box in Venice, Calif., to design shoes. Over five days, various artists lived in the space, one at a time, while they took customer orders via streaming video. Mycoskie was on duty the final night, at one point giving a shout-out to Footwear News.