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Cat Footwear showed off its fashionable side on Tuesday night in Las Vegas.
The brand, a division of Wolverine World Wide Inc., held a runway show and concert featuring pop band Youngblood Hawke at the Hard Rock hotel.
“Every year, we have a fashion show for our distributors to give them a sneak peek at the new line,” said Kelly Ballou, marketing director for Cat Footwear. “We decided to bring the concept to the show so the retailers could see it, too.”
Ballou said the goal was to convey the line as a lifestyle brand and highlight its fashion-forward product.
Five of the six members of Youngblood Hawke also donned styles from the collection while they performed on stage.
Looking forward, Ballou said the label will look to hold similar events at future shows.