Tinseltown made fashion the star last night at events at malls, shopping centers and independent boutiques across the Southland.
At the Westfield Century City mall, brands such as Sperry Top-Sider, Kenneth Cole and Cole Haan all rolled out the red carpet for the night. Rapper LL Cool J hosted a fashion show in the mall’s courtyard, and L.A. Mayor Antonio Villaraigosa made a special appearance to kick off the festivities.
At Bloomingdale’s, designer Dana Davis hosted a cocktail party on the department store’s second floor following an in-store appearance. Among the 100 guests were actresses Alexa Vega and Katie Cleary, who stopped by to visit with Davis.
After the party — and her hectic travel schedule and personal appearances — Davis said she was ready to call it a night. “After this, I’m going to go sleep. It’s been a long, tough week,” she said. But Davis may just be resting up for bigger things to come. While she was mum on the details, the designer said she’s in discussions for three unique collaborations. “All I can say is [they’re] interesting and really different,” she said.
Meanwhile, at the Beverley Center, Nicole Richie and Vogue West Coast editor Lisa Love co-hosted the mall’s FNO fashion show and FNO fete, and the Charles David store was bustling with shoppers and fans of the label eager to snap up the label’s new vegan collection of Charles by Charles David platforms. “It certainly brings the ladies out,” said retail director Joelle Malka.
And Malka’s night was just beginning as she was heading out to a private party on the rooftop of Oscar de la Renta’s Melrose Place store. But when she gets back to work, she’ll have a lot on her plate, as the store is moving to a different location in the mall later this month. Also, the company is reviewing a new branding campaign, including a new icon and logo treatment, as well as a new retail concept that is still under development.
In the heart of Beverly Hills, Rodeo Drive was once again transformed into a carnival-themed block party, with 105 individual store events held along the famed shopping thoroughfare.