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Lord & Taylor was footwear central during Fashion’s Night Out.
Sam Edelman made a splash with a rock ’n’ roll theme, complete with a photo booth and temporary “I Love Sam Edelman” tattoos, with roses, hearts and guitars. Edelman told Spy he makes a point of attending events like FNO to get to know his customers. “That’s the most important thing — it creates a tipping point,” he said. “The more you know about the customer, the more you can design for her.” However, he added, there was “no way” he was climbing into the photo booth with admirers because he was too hot.
Libby Edelman was also in attendance, adding personal touches to her ballet flats.
Ugg also personalized purchases with a choice of more than 25 rhinestone designs plus letters, and the crew had already studded six pairs of boots within the first hour of the party.
Ivanka Trump — who was flanked by bodyguards — was posing for photos with consumers who purchased her shoes.
Uptown, at Bergdorf Goodman, Ken Downing was spotted at Bergdorf Goodman goofing around with celebrity stylist Robert Verdi as the latter hosted the “BG Wheel of Fashion.” “I’m here to support my sister store,” said Downing. “It’s like Christmas in September!”
Over at Bloomingdale’s on 59th Street, another celebrity stylist, Rachel Zoe, was literally stopping traffic on the second floor, where she was signing copies of her book, “Style A to Zoe.” Rick Darling, president of LF USA, which is making Zoe’s eponymous fashion line that launched last month, said, “To see the reaction [to the line] is unbelievable. They’ve closed the whole floor because they can’t get more people up here.”
Meanwhile, on the lower level, shoppers went agog for designers Alexander Wang and Alejandro Ingelmo.
Finally, at Saks Fifth Avenue, R&B singer Ne-Yo stopped by for an in-store performance. “This night is going to be crazy, and I’m going to be crazy along with it. Wherever I wind up going, I’m going to have fun and I’m going to look good doing it,” said the Grammy
Award winner, as actress Tilda Swinton, “Glee” stars Lea Michele and Darren Criss, and Vogue editor Anna Wintour circulated through other floors of the store.