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Superga, Suki Waterhouse

Suki Waterhouse Designs for Superga

The British model and brand ambassador created a capsule collection for the sneaker line.

Puma, World Cup, Soccer

3 Questions for Puma’s Tara McRae

The athletic brand is looking at social media to celebrate the World Cup.

Trade shows

Show Business:A Roundup Of Market Events For 2014

A roundup of market events for the second half of 2014.

Alessandra Casadei, Cesare Casadei, Louis Leeman, Julia Roberts, Lady Gaga, Blake Lively

Casadei Accelerates Expansion

The luxe label is opening a number of key stores.

The Atlanta Shoe Market, Outdoor Retailer, GDS, The Micam, FFANY

Trade Talk: Six Event Organizers Divulge Digital Details

Event bosses reveal big plans for the next round of shows.

the World Cup, FIFA, Nike, Adidas

World Cup Marketing Blitz Begins Amid Turmoil

Nike and Adidas are hoping to score big.

Shop Talk: Rachel Comey Opens In Soho, Fisher Project Opens in L.A.

Markk Bows Sneaker-Care Concept

Adidas, World Cup

Adidas Goes All-Access for the World Cup

Capitalizing on the rising soccer spirit, the World Cup sponsors discuss marketing initiatives for one of the biggest sporting events of 2014.

Inside Jacques Levine’s Collaboration with Whit

The duo combines a classic history with a young perspective for a growing range of footwear looks.

Heels, Ssh-oes

Ssh-oes Tries To Quiet High Heels

Founder Mary Arnett came up with a Noise Reducing Heel Tip to reduce the sounds of walking in heels.

Boga, Swims

Men’s Buzz: Boga, Swims

Boga launches shoes; Swims wholesales jackets in North America.

Vans, Design Competition

Vans Awards Custom Culture Prize

The annual art and design competition challenges school kids to design their own kicks based on themes.

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