Zappos Milestone: Vendors Sound Off

Vendors weigh in on how Zappos is raising the bar for online retail.

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Kari Sigerson and Miranda Morrison.

Photo By Courtesy Photo

“The Zappos culture allows people to be themselves, spurs creativity and individuality, and propels them to achieve their No. 1 goal: providing excellent customer service on a daily basis.”
Jorge Domeniconi,
SVP of sales, Stride Rite

“When Jump first began working with Zappos, it struck me that their innovative business model and method of buying was revolutionary. Essentially, they allow vendors to be fully partnered with their organization by training us to learn their systems to manage and increase our business. All the new-age tools and applications online companies typically employ to increase interactivity with their consumers, Zappos does with its vendors. It’s fun and interesting to watch your business grow as Zappos grows. Having worked as a merchant for a number of years, I could tell that Zappos’ systems, inventory management and style of buying was something that would not only change the world of online retailing but perhaps the whole of merchandising itself.”
Victor Hsu,
Marketing director, Jump

“A lot of large companies really struggle to emulate the successful strategies of small companies because they see that small is beautiful. Yet, the very things that evaporate with size are often the quirks and core identity of smallness. Here is a company that seems effortlessly able to be big and act small, with modesty and grace. Zappos has youth, brains and idealism embedded in its company profile.”
Miranda Morrison,
Co-founder, Sigerson Morrison

“We’ve been with Zappos since the beginning, and they’ve taken online retailing to the next level. What attracted me to them as a merchant was the breadth of their assortment. You can find the brand you want on their site, and you can find 20 or 30 styles per collection. They have a customer-friendly business, and it’s very easy to navigate through their site, which also has led to their success. They also treat vendors just as well as they treat customers — from picking you up at the airport to serving ice cream in the office.”
Gene Berkowitz,
Group president of sales, better brands, Vince Camuto


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