Women’s Wear Daily
04.17.2014
markets
markets

Zappos Milestone: Profiles of 10 Employees

From free lunches to personal improvement, Zappos team members reflect on the best things about working at an Internet phenom.

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Miguel Pascual, marketing coordinator

Joined: 2008 as marketing coordinator
Responsibilities then/now: “I write pay-per-click search engine ads for women’s shoes. Working on the direct marketing team doing search marketing and creating comparison shopping engines is both challenging and rewarding because results are immediately measurable. Other aspects include keyword research, data analysis, reporting trends, writing ad copy, coordinating marketing needs with the development team, merchandising and working with our legal department.”
Biggest change: “People move to different departments, teams, or maybe switch roles because there’s opportunity for growth and advancement. This environment is really like a ‘choose your own adventure.’ There’s so much to do and so many directions to pursue, depending on your skill sets and interests. The only thing holding someone back from advancing would be themselves.” 
Favorite perk: “Free lunch.”
Lesson learned: “You don’t have to sell shoes in a brick-and-mortar store. People will buy them before trying them on if you gain their trust by providing a flexible return policy, a great online shopping experience and outstanding service.”

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