WWD.com/footwear-news/markets/womens-buzz-violet-tash-guess-zigi-new-york-3002922
markets
markets

Women’s Buzz: Violet Tash, Guess, Zigi New York

By Marcie Young and Devon Porrino
markets/news
Violet Tash fall 10 wedge sandal

Violet Tash fall '10 wedge sandal

Photo By COURTESY

Guess' new Wellies line

Photo By Courtesty

Step Up
Greater L.A. is upping the ante. The Los Angeles-based brand, which manufactures its footwear in California, is bowing a higher-end Violet Tash line for fall ’10. The collection debuted with a capsule spring collection in December and is spinning out into a fuller collection of flats, wedges, booties and thigh-high boots for fall. Featuring wooden platforms and painted heels, the 80-style collection is being targeted at independent boutiques and set to retail between $100 and $200.

Rainy Days
Guess makes sure a girl is covered on a rainy day as they launch their new line of Wellies for fall 2010. Guess’ Wellies are constructed of one-piece rubber molds making them waterproof and leak-free. The Wellies will come in three different prints: a Guess logo, bright leopard print and a version with hardware embellishment. Set to retail at $69, Guess’s Wellies will be available at Guess retail stores and Macy’s.

Take Two
Zigi New York is going rugged with the fall ’10 launch of the Grizzleez line. The 25-style line includes moccasin-inspired flats and boots featured in shearling, cow suede and crepe outsoles with hand stitched details, beading and fringe. The collection is set to retail between $69 and $199 and is being targeted to major department stores and specialty boutiques. Zigi is also readying a new fast fashion collection of juniors footwear for fall. Priced between $29 and $59, the R&C line includes hidden wedge booties, flats, engineer boots and clogs. The 20-style line incorporates fabrics such as tattered denim, flannel, sweater knits and faux fur.