Ed Hardy is straying away from sneakers and flip-flops for fall ’10. The Ed Hardy Platinum collection will feature fashion-forward designs for men and women. Three styles will be offered for men, all with subtle “EH” logos. The six-style women’s collection of heels and boots takes a rock ’n’ roll approach with crystal, stud and chain embellishments. The Platinum line is set to retail from $110 to $200 and will make its debut in February at the WSA and Magic trade shows.