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November 14, 2008

Value Perception Boosts Wal-Mart Qtr.

The “save money, live better” theme worked just as designed for Wal-Mart Stores Inc. in the third quarter.

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NEW YORK — The “save money, live better” theme worked just as designed for Wal-Mart Stores Inc. in the third quarter.

By fighting to be the least-expensive...

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